Publisher Problems and POD Benefits
Returns :
Publisher Problem
High bookstore returns and low sell-through as a result of the books’ lack of perceived value by the reader.
Print-on-Demand Benefit:
Database-driven on-demand printing coupled with the use of variable data technologies will customize and personalize the book’s content to the reader. Additionally, digital printing technologies offer attractive short-run economies, which may enable the book publisher to operate with a more conservat…
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Posted on July 22, 2009 at 3:23am —